In 2015, photographer Ron Haviv discovered over 200 rolls of undeveloped film in his studio—material spanning twenty years and as many countries. When he had the rolls developed and scanned, he encountered famous faces, close friends, and places of conflict—the stuff of his trade. Those lost histories were brought to life again in his book The Lost Rolls.
It makes sense that someone who is constantly photographing would have some rolls of film that wind up not being developed. But as Haviv set out on his book tour, he heard from the general public, again and again, that overlooked rolls of film aren’t just the domain of the professional photographer—everyone has that forgotten roll, misplaced in a cabinet or tucked away in the attic.
The lost rolls of one photographer thus led to Lost Rolls America, a representation of all of America’s misplaced, forgotten film. In turn, Lost Rolls America celebrates the once-misplaced, forgotten memories that are now being resurrected with the help of this archive.
Find out more about Ron Haviv’s original book and project at http://thelostrolls.com/.