How this project all began…
In 2015, photographer Ron Haviv discovered over 200 rolls of undeveloped film in his studio—material spanning twenty years and as many countries. When he had the rolls developed and scanned, he encountered famous faces, close friends, and places of conflict—the stuff of his trade. Those lost histories were brought to life again in his book The Lost Rolls.
It makes sense that someone who is constantly photographing would have some rolls of film that wind up not being developed. But as Haviv set out on his book tour, he heard from the general public, again and again, that overlooked rolls of film aren’t just the domain of the professional photographer—everyone has that forgotten roll, misplaced in a cabinet or tucked away in the attic.
The lost rolls of one photographer thus led to Lost Rolls America, a representation of all of America’s misplaced, forgotten film. In turn, Lost Rolls America celebrates the once-misplaced, forgotten memories that are now being resurrected with the help of this archive.
Find out more about Ron Haviv’s original book and project at http://thelostrolls.com/.
Los Angeles Times/in News /by Lauren Walsh
“Mixing the beauty of analog film with the benefits of digital technology… It’s a collective, conscious archive.” Los Angeles Times
Daily Mail/in News /by Lauren Walsh
“Rolls of decades-old forgotten film are developed for a new online archive – revealing poignant memories.” Daily Mail
A Photo Editor/in Uncategorized /by Lauren Walsh
“A database of forgotten moments.” A Photo Editor
New York Times/in Newnews /by Bruno Guarana
“A mission to rescue forgotten photos.” New York Times
NPR/in Newnews /by Bruno Guarana
“Imagine unearthing your own time capsule.” NPR
PIX11/in Newnews /by Bruno Guarana
“Old rolls of film have a place.” PIX11
Witness/in News /by Bruno Guarana
“In giving life to analog pictures in the digital media space, Lost Rolls America is taking the pictures from a perishable form and immortalizing them.” Witness
NYU Research Digest/in Newnews /by Bruno Guarana
“The Lost Rolls America project wants your old photos—but only if they are on a roll of film.” NYU Research Digest